Presentation: When Do You Use ML vs. a Rules Based System?

Track: ML in Action

Location: Cyril Magnin III

Duration: 10:40am - 10:50am

Day of week: Tuesday

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Abstract

When you have a hammer, everything looks like a nail. In this talk, I will provide examples of applications where machine learning makes sense and when it doesn't. I will motivate the discussion by providing examples from real-world applications in the risk domain (anti-fraud, cyber security, account takeover detection).

Note: This is a short talk. Short talks are 10-minute talks designed to offer breadth across the areas of machine learning, artificial intelligence, and data engineering. The short talks are focused on the tools and practices of data science with an eye towards the software engineer.

Host: Soups Ranjan

Director of Data Science @Coinbase

Soups Ranjan is the Director of Data Science at Coinbase, one the largest bitcoin exchanges in the world. He manages the Risk & Data Science team that is chartered with preventing avoidable losses to the company due to payment fraud or account takeovers. Soups has a PhD in ECE on network security from Rice University. He has previously led the development of Machine Learning pipelines to improve performance advertising at Yelp and Flurry. He is the founder of RiskSalon.org, a round-table forum for risk professionals in San Francisco to share ideas on stopping bad actors.

Find Soups Ranjan at

Proposed Tracks

  • Real-World Data Engineering

    Showcasing DataEng tech and highlighting the strengths of each in real-world applications.

  • Deep Learning Applications & Practices

    Deep learning lessons using Tensorflow, Keras, PyTorch, Caffe across machine translation, computer vision.

  • AI Meets the Physical World

    The track where AI touches the physical world, think drones, ROS, NVidea, TPU and more.

  • Data Architectures You've Always Wondered About

    How did they do that? Real-time predictive pipelines at places like Uber, Self-Driving Cars at Google, Robotic Warehouses from Ocado in the UK, are all possible examples.

  • Applied ML for Software

    Practical machine learning inside the data centers and on software engineering teams.

  • Time Series Patterns & Practices

    Stocks, ad tech/real-time bidding, and anomaly detection. Patterns and practices for more effective Time Series work.